They say “The devil is in the detail”. But then they also say “Good things come in small packages”. And come to think of it they sometimes say “Big is beautiful”. I guess “they” just say stuff regardless of how contradictory it may be.
For us, the questions of big and small has been playing on our minds during the summer. We’ve shot lots of ‘big’ things in our time but we’ve never really turned our attention to the tiny little details.
With that in mind we decided to step out of our comfort zone to focus on creating some still and moving images of the little items and tiny details that make up luxury accessories.
Our first port of call was watches. With the help of our friends at DIOR in Paris, we sourced a watch from their La D de Dior collection to help us test some techniques. Model Zara Watson stepped in to help create some context and with a little piece of mood music we created, we found that shooting macro was something we really enjoy :).
Fast forward a week and we’re discussing ideas with Square Mile magazine. Suddenly our new “Beauty In Detail” ideas seem to be the perfect fit for a proposed menswear shoot. So our little macro test turned into an eleven page editorial with a film, created in association with, and featuring Panerai, Rolex, Vacheron Constantine and Patek Philippe. You can see the entire project here
And we’re not done. Keep your eyes peeled for some deeper explorations of luxury accessories in an ‘up close and personal’ style. Jewellery is next on our “Beauty In Detail” target list.